Frisco

Denim jeans with the most durable denim in the world (over 2.5-times more than usual) and idiosyncratic, revolutionizing design. Given very attractive quality/price ratio (in the view of design, quality, durability and comparing to the alternatives) jeans as the collection's main product appears to be sure-fire and definite winner. Other products are like-never-before belts, sunglasses and others. Frisco is the opposition of the current mass-production, running for money kind of businesses. As far as money are very important for us, there's no thing more important than quality. Consumer history happens to approve this model with remarkable, extremely successful examples in reference, for instance Apple, Toyota, Hilton, Lamborghini or Chanel to begin with.