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Kuli Kuli

Food startup at the intersection of social good & CPG

About

Kuli Kuli is the first company to introduce moringa, a unique superfood, to the U.S. food market. Moringa oleifera is one of the most nutritious plants in the world. Known as the “miracle tree,” the leaves are packed with protein, essential amino acids, 27 vitamins and 46 antioxidants. Moringa has been gathering momentum in the US market since it was featured on the Dr. Oz show a year ago. Moringa was recently named one of the best kept secrets of the natural food industry by Businessweek and was featured on the homepage of Yahoo! in an article entitled “The Next Superfood is Here and Its Called Moringa.” Kuli Kuli is seeking to become the dominant moringa provider in the United States, where superfood sales are in excess of $38 billion. Kuli Kuli launched with a nondilutive crowdfunding campaign on Indiegogo last year, raising $53,000 from 800 people. Kuli Kuli Moringa Superfood Bars are now sold in Whole Foods, Krogers and other natural foods grocery stores throughout the West Coast.